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Irdeto
THE CHALLENGE
One global brand, many products, audiences and markets. Keeping it clear and recognisable across every touchpoint.
MY ROLE
Art direction and creative leadership across brand systems, campaigns and international events.
The brand
in practice
When this work began nearly 15 years ago, Irdeto already had a logo and a purple-and-green palette, but no fully developed visual identity around them. Years of art direction and creative leadership built on that foundation, modernising the brand across company-wide templates, campaigns and international events. Each application helped the identity grow into the distinctive, recognisable Irdeto brand seen today.
Technology behind the feeling.
Stories. Connection. Shared experiences.
Tempore est porro amet porro in sit. Non aut quo aut.
Visualization based on the built exhibition stand.