Art Direction
Built on Clarity
Understanding comes before design.
The strongest ideas aren’t found within disciplines. They’re found between them.
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Featured Work
Featured Case
Irdeto
For over 14 years, I helped shape and evolve Irdeto’s global brand across digital products, international events and corporate communications.
Rather than treating each project as a separate deliverable, the focus was on building one consistent brand system, connecting strategy, design and execution across every touchpoint.
From rebranding initiatives and design systems to websites, global trade shows and marketing campaigns, every decision started with understanding the bigger picture before creating the solution.
Art Direction
Brand Leadership
Design Systems
Digital Experiences
Events & Team Leadership
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Brand Highlights
Selected identity projects from 21 Design.
B4Men Barbershop
Brand Identity and Packaging
Toned Amsterdam
Brand Identity
Romantized Society
Brand Identity
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Direction
Understand
Every successful project starts with understanding the challenge, not the solution. By looking beyond the brief and connecting the wider context, creative decisions become clearer, stronger and more meaningful.
Simplify
Strong brands are built through clarity, consistency and thoughtful systems. Simplifying complexity creates space for better ideas, better collaboration and experiences that feel effortless.
Execute
Ideas only matter when they are brought to life with precision. From concept to final delivery, every detail contributes to a consistent brand experience across every touchpoint.
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Approach
Calm, focused and built on trust.
Strong work starts with understanding the bigger picture before solving the details. Creating clarity, connecting ideas and helping teams move in the same direction leads to better decisions and stronger outcomes.
The goal is never simply to improve what is visible. It is to build ideas that are clear, scalable and consistent across every touchpoint, from strategy to execution.
Good work is built through clarity, collaboration and thoughtful execution. Everything else is a result.
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Testimonials
“His productivity skills are probably the best I’ve ever seen – he will deliver through any situation, no matter how chaotic or tight the deadline.”
Kerry Crouchman | Direct Manager
“He is a master at understanding brands and how to visually represent them across mediums and outlets in absolutely stunning ways.”
Alex Rassey | Direct Manager
“Almar is my barometer for creative ideas, flawless execution and a rare ability to produce unique and excellent deliverable under pressure.”
Katie Walsh | VP Marketing
“Almar is an expert in mixing a very elaborate artistic and aesthetic sense with an ego-less and practical business acumen, which gives him a unique skill set to push forward incredibly interesting and grounded creative work.”
Thomaz Figueiredo | Direct Manager
“The best part of seeing his work was not only the output, but also how he gets there. He listens, really listens! He takes the time to understand what each person on the team brings to the table”
Nusa Sitar | Colleague
“Almar has an exceptional creative mind, but what truly sets him apart is his ability to connect creativity with brand strategy.”
Godert Burghard | VP Marketing
“Beyond strong execution, he demonstrates the key elements: shaping and owning visual direction, translating strategy into compelling creative concepts, maintaining cohesive visual identity across outputs, and guiding design decisions with confidence and intent.”
Sophie Beale-Burchell | Colleague
“Despite his leadership role, he remains deeply collaborative and genuinely cares about the growth and well-being of the team.”
Boryana Mileva | Direct Report
“Almar is a well-rounded Art Director who leads by example and is never afraid to get his hands dirty. Alongside managing the team, he actively contributes to the creative workload and continuously pushes the team toward a higher standard.”
Manli Lau | Direct Report
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Contact
Available for Senior Art Direction, Brand Leadership and Creative Direction roles.
Based in the Netherlands, available internationally.