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Art Direction
Visual Systems
From idea to system to execution.
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I turn ideas into clear brand systems and execute them with precision.
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Selected work
A selection of projects where strategy, design and execution come together
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Irdeto
Led and evolved a global brand system over 14+ years, spanning identity, digital, events and product.
Art Direction, Brand Systems, Web Design, Digital Design
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Toned
Created a bold and playful brand identity, translating the concept into logo and packaging.
Brand Identity, Logo Design
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B4Men
Refined and modernized the existing identity, evolving it into a cohesive brand and product line.
Art Direction, Brand Identity, Product Design
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Direction
Leadership
Leading through trust and direction, creating space for ideas while pushing them to a higher standard.
AI Integration
Integrating AI into the creative process to accelerate concept, production and system development, without compromising quality or control.
Execution
Leading and managing events end-to-end, from concept and design to on-site execution, ensuring quality, consistency and a seamless experience.
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Approach
Calm, focused and built on trust.
I work in a way that keeps things clear and grounded, creating space for ideas while pushing them to a higher level together. For me, it’s not just about making things look good, but about refining them until they feel solid, consistent and ready for real-world execution. Strong work comes from teamwork, sharing ideas, challenging each other and raising the bar as a group. That approach has led to recognition over the years, including top 3% performance within Irdeto, Marketeer of the Year and an Individual Award for rebranding and executing an international brand. At the core, it’s simple: stay calm, stay sharp and keep improving the work.
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Testimonials
“His productivity skills are probably the best I’ve ever seen – he will deliver through any situation, no matter how chaotic or tight the deadline.”
Kerry Crouchman | Direct Manager
“He is a master at understanding brands and how to visually represent them across mediums and outlets in absolutely stunning ways.”
Alex Rassey | Direct Manager
“Almar is my barometer for creative ideas, flawless execution and a rare ability to produce unique and excellent deliverable under pressure.”
Katie Walsh | VP Marketing
“Almar is an expert in mixing a very elaborate artistic and aesthetic sense with an ego-less and practical business acumen, which gives him a unique skill set to push forward incredibly interesting and grounded creative work.”
Thomaz Figueiredo | Direct Manager
“Almar is a multi-disciplined designer who would be an asset to any team.”
David Jones | Colleague
“Almar has an exceptional creative mind, but what truly sets him apart is his ability to connect creativity with brand strategy.”
Godert Burghard | VP Marketing
“The best part of seeing his work was not only the output, but also how he gets there. He listens, really listens! He takes the time to understand what each person on the team brings to the table”
Nusa Sitar | Colleague
“Despite his leadership role, he remains deeply collaborative and genuinely cares about the growth and well-being of the team.”
Boryana Mileva | Direct Report
His willingness to learn and outstanding command of design tools makes him a very competent designer. His can do attitude made him an invaluable member of the team.
Juan Rios | Direct Manager
“Beyond strong execution, he demonstrates the key elements: shaping and owning visual direction, translating strategy into compelling creative concepts, maintaining cohesive visual identity across outputs, and guiding design decisions with confidence and intent.”
Sophie Beale-Burchell | Colleague
“As a Creative Director, his approach to work is meticulous and structured, bringing a minimalistic and stylish perspective. He is approachable and uplifts fellow creatives, helping both them and their brands achieve the best possible outcome.”
Mark Stobbart | Colleague
“Almar is a well-rounded Art Director who leads by example and is never afraid to get his hands dirty. Alongside managing the team, he actively contributes to the creative workload and continuously pushes the team toward a higher standard.”
Manli Lau | Direct Report
Contact
Available for (Senior) Brand Direction and design roles within national and international teams.