Brand direction
and design execution
15+ years experience
Designing brand systems that scale across global teams.
Selected Work
A selection of projects across brand, digital and campaigns.
Gamescom 2023
Denuvo booth
Full booth concept and build, developed from the ground up for global exposure.
IBC Amsterdam
Trade show art direction
Designed the booth from scratch and directed on-site execution throughout the build.
Irdeto brand system
Global rollout
Developed and implemented a scalable brand system across digital and physical touchpoints.
Selected Work
A selection of projects across brand, digital and campaigns.
Gamescom 2023
Denuvo booth
Full booth concept and build, developed from the ground up for global exposure.
IBC Amsterdam
Trade show art direction
Designed the booth from scratch and directed on-site execution throughout the build.
Irdeto brand system
Global rollout
Developed and implemented a scalable brand system across digital and physical touchpoints.
Beyond Design
The structure behind consistent global brand execution.
Direction
Defining positioning, hierarchy and visual principles before design begins; ensuring every decision supports a clear narrative and strategic intent.
Systems
Building scalable brand systems that connect teams, assets and touchpoints; creating structure that enables consistency without limiting creativity.
Execution
Leading projects from concept to real-world implementation; overseeing detail, alignment and quality until everything works as intended.
Capabilities
From identity to environment to content, delivered with structure and intent.
Brand
Identity development, design systems and global rollout.
Building scalable visual frameworks that ensure consistency across teams, markets and touchpoints, from initial concept to long-term implementation.
Experiences
Trade shows and spatial brand environments.
Designing and directing booth concepts from the ground up, including stakeholder alignment and on-site guidance during build phases to ensure execution matches intent.
Content
Motion and digital campaign assets.
Creating video, presentation and digital materials that translate brand systems into clear, engaging communication across platforms.
Approach
Structured thinking. Collaborative execution.
I work at the intersection of brand, marketing and product, aligning visual direction with business objectives. Clear frameworks and early alignment prevent fragmented execution and ensure long-term consistency.
I value clarity over decoration and systems over one-off solutions. By combining strategic oversight with hands-on design involvement, I help teams move efficiently from concept to implementation.
Across global environments and cross-functional teams, my focus remains the same: building brands that are coherent, scalable and practical to apply.
Career Timeline
From identity to environment to content, delivered with structure and intent.
Contact
Available for senior brand direction and design roles within international teams.